
News & Press
Kellytoy Launches Squishmallows Flip-A-Mallows Collection
Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to retail. Read the latest from Toybook. “The latest line extension for the popular Squishmallows brand debuts with six reversible styles and 12 characters in all. All six combinations are available in two sizes: 5-inch and 12-inch. Flip-A-Mallows are available individually at Learning Express, Five Below, and The Paper Store. More retailers will be added stock in the coming weeks.”Read the full review here:https://toybook.com/kellytoy-officially-launches-squishmallows-flip-a-mallows-collection/
Read MoreThe Perfect Gift of Love
For Valentine’s Day, Squishmallows are a great addition, or alternative, to chocolate and flowers. Read the latest from Mom Does Reviews. “We love our Squishmallows. I buy them for people for long car trips, because they make excellent neck pillows. My daughter has several and her friends all love them too. They are perfect for the bed, or to leave on your couch. I think the Valentines Squishmallows are a wonderful idea, since they have so many uses. Plus people of all ages like the tactile feel of these squishy friends. They last longer than flowers and candy, so your loved one will have a visible reminder of how much you care. They all have hearts on them to represent this holiday where we show others that we love them. My favorite is the pink bird named, Cookie, who wants to be a botanist. I hope that Cookie can inspire some kids to want to study plants and flowers right along with her.”Read the full review here:https://www.momdoesreviews.com/2020/02/12/valentines-squishmallows-the-perfect-gift-of-love-sweet2020/
Read MoreKellytoy Announces 50 Million Squishmallows Sold
It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook: It’s only been two years since Kellytoy launched its line of Squishmallows. Since then, the company has sold 50 million of the squishable-plush creatures. Kellytoy is celebrating the ongoing success of the quirky plush line by introducing more characters at Toy Fair New York (TFNY), coming up from Feb. 22-25 in New York City at the Jacob K. Javits Convention Center. Kellytoy will showcase its Squishmallows at booth #1553.Read more:https://toybook.com/tfny-kellytoy-squishmallows/
Read MoreE! News Holiday Gift Guide
Celebrities Neil Patrick Harris and David Burtka visited Walgreens to choose their must-have holiday gifts for E! News’ 2019 holiday gift guide. Read the full gift guide here to see the rest of Neil and David’s product picks!
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