Debuting in 2017, the iconic Squishmallows brand features collectible plush with lovable personalities, a whimsical design, and ultrasoft feel. In more than 55 countries, the strong brand equity and popularity have resulted in multiple line extensions and cross-category collaborations.

In 2022, NPD named Squishmallows #1 Best Selling Toy, and the Toy Association honored the brand with seven Toy of the Year (TOTY) Awards. Squishmallows has also launched fan-first experiences, including a Squish Tour and Squishmallows Human Claw Machine activation at VidCon 2022. The brand’s ongoing expansion and passionate fan base will continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

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