News & Articles

Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows
The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles with 12 characters total. Read the latest from aNb Media. “The two sizes available, five-inch and 12-inch, are for all ages and come in six character combinations, including: Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, Dawn the Fawn/Winston the Owl, Devin the Dragon/Esmeralda the Unicorn, Willow the Pegasus/Tim the Alpaca, and Sharie the Sloth/Hans the Hedgehog.” Read the full review here:https://www.anbmedia.com/news/2020/03/kellytoy-expands-squishmallows-with-reversible-flip-a-mallows/
Read More
Kellytoy’s Squishmallows Brand Gets Theme Song
As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush toy and pillow line. “Hello We’re the Squishmallows” will be used at events and trade shows, for web and social media content, and provide a soundtrack for its fast growing fan-base responsible for more than 20 million video views on TikTok alone. A lyric video is available on the Squishmallows YouTube channel and a ringtone is available for free download now for a limited time at www.squishmallows.com/song. Throughout the month of April, the song ‘Hello We’re The Squishmallows’ is rolling out globally to a wide network of popular music services and social media sites including iTunes, Apple Music, YouTube Music/Google Play, Amazon Music, Target Music, TikTok, Tidal and more.” The song will also be available in the audio library on Facebook and Instagram as well. The ringtone will also be available for download through iTunes. Read the full article here: https://toybook.com/exclusive-kellytoys-squishmallows-brand-gets-theme-song/
Read More
Kellytoy Launches Squishmallows Flip-A-Mallows Collection
Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to retail. Read the latest from Toybook. “The latest line extension for the popular Squishmallows brand debuts with six reversible styles and 12 characters in all. All six combinations are available in two sizes: 5-inch and 12-inch. Flip-A-Mallows are available individually at Learning Express, Five Below, and The Paper Store. More retailers will be added stock in the coming weeks.”Read the full review here:https://toybook.com/kellytoy-officially-launches-squishmallows-flip-a-mallows-collection/
Read More
The Perfect Gift of Love
For Valentine’s Day, Squishmallows are a great addition, or alternative, to chocolate and flowers. Read the latest from Mom Does Reviews. “We love our Squishmallows. I buy them for people for long car trips, because they make excellent neck pillows. My daughter has several and her friends all love them too. They are perfect for the bed, or to leave on your couch. I think the Valentines Squishmallows are a wonderful idea, since they have so many uses. Plus people of all ages like the tactile feel of these squishy friends. They last longer than flowers and candy, so your loved one will have a visible reminder of how much you care. They all have hearts on them to represent this holiday where we show others that we love them. My favorite is the pink bird named, Cookie, who wants to be a botanist. I hope that Cookie can inspire some kids to want to study plants and flowers right along with her.”Read the full review here:https://www.momdoesreviews.com/2020/02/12/valentines-squishmallows-the-perfect-gift-of-love-sweet2020/
Read More
Kellytoy Announces 50 Million Squishmallows Sold
It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook: It’s only been two years since Kellytoy launched its line of Squishmallows. Since then, the company has sold 50 million of the squishable-plush creatures. Kellytoy is celebrating the ongoing success of the quirky plush line by introducing more characters at Toy Fair New York (TFNY), coming up from Feb. 22-25 in New York City at the Jacob K. Javits Convention Center. Kellytoy will showcase its Squishmallows at booth #1553.Read more:https://toybook.com/tfny-kellytoy-squishmallows/
Read More
E! News Holiday Gift Guide
Celebrities Neil Patrick Harris and David Burtka visited Walgreens to choose their must-have holiday gifts for E! News’ 2019 holiday gift guide. Read the full gift guide here to see the rest of Neil and David’s product picks!
Read More





