If your pillow has started feeling flat, lumpy, or a little sad, don't toss it yet! Knowing how to fluff a pillow properly can bring it back to life, restore its shape, and help you get that dreamy, cloud-soft comfort again.
And if you own a SquishPillow, learning how to fluff pillows the right way keeps that signature Squishmallows "Squish" feeling ultra-soft, supportive, and huggable — night after night.
In this guide, we'll cover:
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The best way to fluff pillows (step-by-step)
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How to re-fluff pillows that feel totally flat
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How to fluff a SquishPillow specifically
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Tips to keep pillows fluffy longer
Let's Squish right in!
Why Do Pillows Go Flat?
Over time, pillows compress under the weight of your head and movement while you sleep. The filling inside — whether foam, feathers, or down-alternative fiber — gradually becomes compacted.
That's why knowing how to fluff up a pillow matters. Fluffing redistributes the filling, restores loft and shape, increases airflow so it feels cooler, and better supports your neck and spine.
The Best Way to Fluff a Pillow (Quick Method)
For a fast everyday refresh:
1. Grab both ends and shake — hold the short sides and shake it like you're trying to wake it up. This loosens compacted filling.
2. Punch and knead gently — use your hands to push and massage the pillow from the outside in. Think bread dough, but way more squishy.
3. Give it a quick "hug" — fold the pillow in half and release. Repeat a few times to force trapped air back into the fiberfill.
That's it! Great for a daily refresh in under a minute.
How to Fluff a SquishPillow (Best Results)
SquishPillows are designed with a 250-thread-count organic cotton shell and down-alternative polyester fiberfill, so they're built to be soft, supportive, and seriously squishy. Here's how to get the most out of yours right out of the box:
1. Hold the pillow on both sides and alternate between squeezing the ends together and pulling them apart — like an accordion.
2. Rotate the pillow and repeat Step 1 to redistribute the filling evenly.
3. Repeat Steps 1 and 2 two more times.
4. Let the pillow sit for an hour.
5. Get a great night's rest! ✨
This accordion method is the best way to restore that signature Squish after unboxing or after the pillow has been compressed during shipping.
Deep Fluff: How to Re-Fluff a Pillow That's Really Flat
If your pillow feels totally lifeless, toss it in the dryer with dryer balls (or two clean tennis balls in socks) on tumble / no heat for 10–15 minutes. This breaks apart clumps and adds air back into the fibers. Follow up with the accordion method above for maximum results.
Which SquishPillow Firmness Is Right for You?
All firmness levels fluff beautifully — here's a quick guide:
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Soft — best for stomach sleepers and Squishmallows lovers
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Medium — great for back or combination sleepers
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Firm — ideal for side sleepers needing extra support
Can I Wash My SquishPillow?
Yes, with care. Spot clean the pillow only to preserve that squishy filling. Pillowcases can be washed cold and tumble dried on low. And after any washing — fluff it again using the accordion method!
How to Keep Your Pillow Fluffy Longer
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Fluff daily (takes 20 seconds!)
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Wash pillowcases regularly
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Avoid sleeping with wet hair
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Spot clean instead of overwashing
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Use a protective pillowcase for longevity
Your pillow — and your neck — will thank you.
